Bloody Hell! Meta Descriptions And Meta Keywords Are Back?

By scott kane | Published: March 5, 2010

SearchSpider Those of you who’ve been marketing on the Internet since the 1990’s will remember the hazy far off days when “meta descriptions” where SEO magic, the biggest news on the news sites was somebody called Monica and a mysterious Presidential stain on her dress, and Linux was going to take over the desktop within 12 to 18 months.

In 2010 things are different, right?  Meta descriptions are out, nobody remembers Monica – or her dress,  and Linux has taken over the desktop.

Actually, that last line is complete bollocks.  It should read nobody cares about Monica, her dress or that President and Linux-ists are still predicting the takeover of the desktop in – just another couple of years (they are lovable idiots).

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Posted in 30Dayers, 30days, Download Sites Are Spam, Featured Articles, General ISV Issues, Google, ISV Marketing, Starting an mISV, bootstrap isv | Tagged , , , , , , , , , , , , , , , , , , | 2 Comments

Short 2010 SEO Checklist For ISV's

By scott kane | Published: February 12, 2010

checklist1

There were a number of changes in how the search engines deal with our web sites in 2009.  What follows is a brief list of some of things that may warrant attention by ISV’s in 2010.

1. Google Local Search

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Posted in 30Dayers, 30days, Download Sites Are Spam, Featured Articles, General ISV Issues, Google, ISV Marketing, Microsoft, Starting an mISV, Uncategorized, bootstrap isv, social networking | Tagged , , , , , , , , , , , , , , , , , , , , | 7 Comments

Are You A Social Media Bull Ant?

By scott kane | Published: February 8, 2010

Social Media Bull Ant

One of the things I love about Australia is our unique wildlife.  One of the things I hate about Australia are mega venomous spiders – and Bull Ants!!

I mean – check out the sucker on the left – the ant, not the guy holding the slide – I grew up with these sods.  I learnt very early on that you don’t stick fire crackers down Bull Ant nests for a laugh.  It’s painful and terrifying as these guys are rated as one of the biggest, most primitive, dumbest, most  aggressive species on the planet!  In fact – if you see one – go immediately the other way.  Of course, if it sees you, expect to be chased by it.  It lives to bite.  After a Wildfire, and all the other forest creatures are deceased, bank on the Bull Ants to survive.  In the extreme survivalist stakes Bull Ants have one over cockroaches – an intact standing army!

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Posted in 30Dayers, 30days, Featured Articles, General ISV Issues, ISV Marketing, Starting an mISV, Uncategorized, bootstrap isv, social networking | Tagged , , , , , , , , , , , , , , , , , , , | 12 Comments

2009 Epic Fail. Glad Its Over. Towards 2010

By scott kane | Published: February 3, 2010

SNF0122A-682_568744a If 2008 was a good year, and in many ways it was for me, 2009 was an Epic Fail.  I mean EPIC.

It began with good intentions.  An application to finish that was six months overdue and the core of my start-up.  By years end I’d made less progress than in the last six months of 2008.  Go figure that, I can’t…

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Posted in 30Dayers, 30days, General ISV Issues, ISV Marketing, ISV Software Design, MixAction, Starting an mISV, Steph Grenier, Uncategorized, bootstrap isv | Tagged , , , , , , , , , , , , , , , , , , | Leave a comment