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Monthly Archives: August 2008
Some ISV Marketing Freebies
So as it's late and almost the weekend (family time only), I thought I'd pass on some freebie goodness from my good friend Dave Collins. Dave runs a marketing software consultancy business for ISV's and has been doing so for over a decade. He won my full respect a long time ago.
Posted in General ISV Issues, ISV Software Design, Starting an mISV Tagged blog, blogging, blogs, freebies, Google, isv, isvs, marketing, marketing software, Microsoft, mISV 30 Day participants, mISV software, release an mISV product in 30 Days, scott kane, shareware, software, software business, software consultancy, software industry, splog, starting an isv, Starting an mISV, website, Windows ISV Leave a comment
Bursting Software Business Bubbles Part 2
We all have our favorite software development tools. The tools of our trade. You most likely have yours, I know I have mine. During the course of these articles I'll expand on a few of them. But first up I'm going to talk, as promised, about my two favorite business development tools. Business plans and Marketing plans.
Bursting Software Business Bubbles Part I
You may well consider it a cliche, but there is no doubting the truth of it. Most software developers and want to be ISV's approach business development from the wrong angle. In fact they fall into it. They fall into because they start with the product and not the business.
Windows XP, Genuine Validation, IE 6 & Piracy?