Category Archives: Google

Bloody Hell! Meta Descriptions And Meta Keywords Are Back?

By scott kane | Published: March 5, 2010

Those of you who’ve been marketing on the Internet since the 1990’s will remember the hazy far off days when “meta descriptions” where SEO magic, the biggest news on the news sites was somebody called Monica and a mysterious Presidential stain on her dress, and Linux was going to take over the desktop within 12 to 18 months.In 2010 things are different, right? Meta descriptions are out, nobody remembers Monica – or her dress, and Linux has taken over the desktop.

Also posted in 30Dayers, 30days, Download Sites Are Spam, Featured Articles, General ISV Issues, ISV Marketing, Starting an mISV, bootstrap isv | Tagged armpits, camels, chickens, dancing baby, emus, fleas, Google, grey blue, html websites, marketing on the internet, meta descriptions, meta keywords, news sites, preamble, relevancy, scrapheap, search engines, snippets, spammers | 2 Comments

Short 2010 SEO Checklist For ISV's

By scott kane | Published: February 12, 2010

There were a number of changes in how the search engines deal with our web sites in 2009. What follows is a brief list of some of things that may warrant attention by ISV’s in 2010.

Also posted in 30Dayers, 30days, Download Sites Are Spam, Featured Articles, General ISV Issues, ISV Marketing, Microsoft, Starting an mISV, Uncategorized, bootstrap isv, social networking | Tagged advertiser, buzz words, datacenter, facebook, Google, isv, load time, loading websites, matt cutts, mobile communications, mobile users, moral implications, phenomenal time, reputable web, search engines, server load, shiny thing, time sink, twitter, vps, water closet | 6 Comments

Why I have bothered with the Windows 7 logo program

By scott kane | Published: November 8, 2009

Across on his blog Andy Bryce has written some very good reasons for why he won't be bothering with the round of Windows 7 logos marketing Microsoft has launched. First I should point out that there is a difference between the "Compatible with Windows 7 logo" and associated marketing materials and the "Certified For" program run by Microsoft. The latter, I'm in full agreement with Andy. I saw no benefit in the Vista version and see no beneift in the Windows 7 version. Rather we're talking about the logo to the left of this article.

Also posted in .Net 2, .net, 30Dayers, 30days, Audio Software, BizSpark, C#, General ISV Issues, ISV Marketing, ISV Software Design, MixAction, Starting an mISV, Uncategorized, User Interface Design, VB.Net, VisualStudio, Windows, Windows 7, bootstrap isv | Tagged compatibility guide, logo program, marketing communications, marketing materials, marketing microsoft | Leave a comment

Theft Of IP – That Rhymes With SoftSea – AKA Download Site Scum – Download Site Bastards

By scott kane | Published: July 11, 2009

But this doesn't come close to SoftSea - apparently the crème of the crud. SoftSea decided they'd be "original" and rather than copy the Download.com text for the listing, like the other unimaginative excuses for homo sapiens, SoftSea instead ripped the content off my home page. Proving to me that the site is run by human garbage of the worst kind - Intellectual Property thieves.

Also posted in 30Dayers, Anti-Piracy, Download Sites Are Spam, Featured Articles, General ISV Issues, ISV Marketing, Starting an mISV, Uncategorized, bootstrap isv | Tagged acronyms, bacteria, brandon staggs, browser window, crud, cushions, entreaties, familiar territory, hell, human garbage, intellectual property thieves, internet trash, license agreement, misv, mISV 30 Day participants, mISV software, sofa, softsea, starting an isv, Starting an mISV, Uncategorized, villainy, Windows ISV | Leave a comment