Tag Archives: blog

2009 Epic Fail. Glad Its Over. Towards 2010

By scott kane | Published: February 3, 2010

If 2008 was a good year, and in many ways it was for me, 2009 was an Epic Fail. I mean EPIC. It began with good intentions. An application to finish that was six months overdue and the core of my start-up. By years end I’d made less progress than in the last six months [...]

Posted in 30Dayers, 30days, General ISV Issues, ISV Marketing, ISV Software Design, MixAction, Starting an mISV, Steph Grenier, Uncategorized, bootstrap isv | Also tagged .net, 30days/feed, blogging, blogs, business of software, developers, development, isv, isvs, marketing, misv, mISV 30 Day participants, software, starting an isv, Starting an mISV, Uncategorized, website, wordpress | Leave a comment

Yahoo And Download Sites – Looks Like A Pogrom – But Is It? Micro ISV's Beware.

By scott kane | Published: August 7, 2009

magine my delight today when I see the search term from Yahoo for "free live sound mixing software" and got the following result, page after page, for the download sites:

Posted in 30Dayers, 30days, Download Sites Are Spam, Featured Articles, General ISV Issues, ISV Marketing, ISV Software Design, Starting an mISV, Uncategorized | Also tagged 30days/feed, accuracy, advertiser, blogging, blogs, business of, business of software, download sites, images, isv, justifications, loathsome creatures, misv, mISV 30 Day participants, mISV software, page six, scott kane, search engines, search term, search tool, server log, server logs, sound mixing software, starting an isv, Starting an mISV, twelve months, Uncategorized, website, Windows ISV, wordpress, yahoo, zoom | Leave a comment

Guest Blogger – Terry Whalen On PPC Marketing For Micro ISV's

By scott kane | Published: July 2, 2009

PPC marketing can be a powerful online marketing channel for software products. But there are several ways to help make your marketing dollars work harder for you. For those of you that already have active PPC campaigns, here are a few tips for better PPC campaign management.

Posted in 30Dayers, 30days, Featured Articles, General ISV Issues, Google, ISV Marketing, Starting an mISV, Uncategorized, bootstrap isv | Also tagged blogging, blogs, business of software, campaign management, cpcs, data users, Google, google adwords keyword tool, google keyword tool, great starting point, isv, management interface, marketing channel, measurable value, misv, mISV software, powerful online marketing, query report, query reports, reporting systems, search query, section focus, Starting an mISV, traffic sources, Uncategorized, web analytics, web interface | 7 Comments

Zero To Page One On Google In A Week – I Can Live With That – Content Still King On The Web Micro ISV Or Not

By scott kane | Published: June 16, 2009

Pleased to say my statements in respect of content really paid dividends with CDROO. The site went live on Sunday 7th of June 2009, previously it was offline, pointing to a "Currently Offline" page with no content, all database driven so therefore invisible to the search engines and no sitemap.xml file to cheat with. As of yesterday (just on a week later) CDROO has made it to page one in Google for what are, for that site, important keywords. Money where my mouth is time, so:

Posted in 30Dayers, 30days, Download Sites Are Spam, Featured Articles, General ISV Issues, Google, ISV Marketing, MixAction, Starting an mISV, Uncategorized, bootstrap isv | Also tagged beta, bloggers, blogging, blogs, download sites, Google, isv, isvs, marketing, micro, money, music, podcast, podcasters, podcasts, rich content, royalty free music, search engines, seo, software, software products, sound cue, turn of the century, video creators, website, wordpress | Leave a comment