Tag Archives: bloggers
Zero To Page One On Google In A Week – I Can Live With That – Content Still King On The Web Micro ISV Or Not

Zero To Page One On Google In A Week – I Can Live With That – Content Still King On The Web Micro ISV Or Not

by Scott Kane on June 16, 2009 in 30Dayers, Download Sites Are Spam, Featured Articles, General ISV Issues, Google, ISV Marketing, Micro ISV, Starting an mISV, bootstrap isv

Pleased to say my statements in respect of content really paid dividends with CDROO. The site went live on Sunday 7th of June 2009, previously it was offline, pointing to a “Currently Offline” page with no content, all database driven so therefore invisible to the search engines and no sitemap.xml file to cheat with. As of yesterday (just on a week later) CDROO has made it to page one in Google for what are, for that site, important keywords. Money where my mouth is time, so:

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Writing Content For Multiple Sites – Hard Work But Essential And Fun!

Writing Content For Multiple Sites – Hard Work But Essential And Fun!

by Scott Kane on June 11, 2009 in 30Dayers, Download Sites Are Spam, Featured Articles, General ISV Issues, Google, ISV Marketing, Micro ISV, Starting an mISV, bootstrap isv

I have to admit I love doing the marketing part of running a business. While it’s true I adore writing code and couldn’t live very long not being able to do it, at least happily, marketing is a special little activity that for me is kind of like the salt and sauce on a good meal…

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Micro ISV's SO Much Semantics, So Much Blind Faith, So Much Adherence To AssUMe And Yesterday's Truisms

Micro ISV's SO Much Semantics, So Much Blind Faith, So Much Adherence To AssUMe And Yesterday's Truisms

by Scott Kane on May 15, 2009 in 30Dayers, Download Sites Are Spam, General ISV Issues, Google, ISV Marketing, ISV Software Design, Micro ISV, Starting an mISV

Dunno about you, but sometimes, for me at least, reading comments on forums from Micro ISV’s, though to be fair it’s not just Micro ISV types, is like listening to the lyrics of Lucy In The Sky With Diamonds…

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A Scorching Trail Following Steph And His Book Blog Blazers! A Review

A Scorching Trail Following Steph And His Book Blog Blazers! A Review

by Scott Kane on April 20, 2009 in Books, General ISV Issues, ISV Marketing, Micro ISV, Micro ISV Books, Starting an mISV, Steph Grenier, User Interface Design

It’s an easy read, it really is, providing your local area doesn’t get hit by 47 degrees Centigrade heat-waves and 5,000 sq kilometre fire-storms you’ll finish it in a few days. ;-) You’ll come to understand why content truly is king, in case you’re one of those mISV’s who’s still resisting this reality, and some of the ways you can carve out a piece of that kingdom for your own Micro, or not so Micro, ISV.

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Content – OK, But What About The ISV Competition And Their Content?

Content – OK, But What About The ISV Competition And Their Content?

by Scott Kane on September 12, 2008 in Download Sites Are Spam, General ISV Issues, Starting an mISV

By and large most of us compete with people who are either 100% programmers or 100% hobbyists. Generally speaking neither is terribly good at writing content, neither is terribly interested in trying and neither bothers to consider why they should.

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