Tag Archives: business of software

2009 Epic Fail. Glad Its Over. Towards 2010

By scott kane | Published: February 3, 2010

If 2008 was a good year, and in many ways it was for me, 2009 was an Epic Fail. I mean EPIC. It began with good intentions. An application to finish that was six months overdue and the core of my start-up. By years end I’d made less progress than in the last six months [...]

Posted in 30Dayers, 30days, General ISV Issues, ISV Marketing, ISV Software Design, MixAction, Starting an mISV, Steph Grenier, Uncategorized, bootstrap isv | Also tagged .net, 30days/feed, blog, blogging, blogs, developers, development, isv, isvs, marketing, misv, mISV 30 Day participants, software, starting an isv, Starting an mISV, Uncategorized, website, wordpress | Leave a comment

Yahoo And Download Sites – Looks Like A Pogrom – But Is It? Micro ISV's Beware.

By scott kane | Published: August 7, 2009

magine my delight today when I see the search term from Yahoo for "free live sound mixing software" and got the following result, page after page, for the download sites:

Posted in 30Dayers, 30days, Download Sites Are Spam, Featured Articles, General ISV Issues, ISV Marketing, ISV Software Design, Starting an mISV, Uncategorized | Also tagged 30days/feed, accuracy, advertiser, blog, blogging, blogs, business of, download sites, images, isv, justifications, loathsome creatures, misv, mISV 30 Day participants, mISV software, page six, scott kane, search engines, search term, search tool, server log, server logs, sound mixing software, starting an isv, Starting an mISV, twelve months, Uncategorized, website, Windows ISV, wordpress, yahoo, zoom | Leave a comment

Google, DNS Geo-Location, Delisting, Moving Servers, SERP, Blind Mice And I've Run Out Of Patience

By scott kane | Published: July 4, 2009

I've been happy enough to talk on this blog, in a number of articles, about how writing content for my own websites propels them rather nicely into at least page one, if not in the first few results of page one, on Google painlessly and consistently. So it's only fair that I also talk about the converse - the opposite - when it happens. I'm referring to the sickening lurch that's began just over a few months ago on Google. Hard to spot because at first it's not across the board. Nope, it's been slow, gathering momentum since April, into May and then the BOOM! in June. What am I waffling on about?

Posted in 30Dayers, 30days, General ISV Issues, Google, ISV Marketing, Starting an mISV, Uncategorized, bootstrap isv | Also tagged best laid plans, blind mice, boom, class citizens, converse, developers, dns ip address, e asia, gley, Google, grief, isv, lurch, misv, mISV software, momentum, nought, patience, promised joy, relevance, robbie burns, software, starting an, Starting an mISV, tld, Uncategorized, website, wordpress, worlds population | Leave a comment

Guest Blogger – Terry Whalen On PPC Marketing For Micro ISV's

By scott kane | Published: July 2, 2009

PPC marketing can be a powerful online marketing channel for software products. But there are several ways to help make your marketing dollars work harder for you. For those of you that already have active PPC campaigns, here are a few tips for better PPC campaign management.

Posted in 30Dayers, 30days, Featured Articles, General ISV Issues, Google, ISV Marketing, Starting an mISV, Uncategorized, bootstrap isv | Also tagged blog, blogging, blogs, campaign management, cpcs, data users, Google, google adwords keyword tool, google keyword tool, great starting point, isv, management interface, marketing channel, measurable value, misv, mISV software, powerful online marketing, query report, query reports, reporting systems, search query, section focus, Starting an mISV, traffic sources, Uncategorized, web analytics, web interface | 7 Comments