The Recursive ISV

I’ve been happy enough to talk on this blog, in a number of articles, about how writing content for my own websites propels them rather nicely into at least page one, if not in the first few results of page one, on Google painlessly and consistently. So it’s only fair that I also talk about the converse – the opposite – when it happens. I’m referring to the sickening lurch that’s began just over a few months ago on Google. Hard to spot because at first it’s not across the board. Nope, it’s been slow, gathering momentum since April, into May and then the BOOM! in June. What am I waffling on about?