Tag Archives: Google
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VPS Update – Need For Speed

by Scott Kane on August 8, 2010 in 30Dayers, General ISV Issues, Google, ISV Marketing, Micro ISV, Starting an mISV

Now that Google has admitted site speed is a part of their ranking factor for websites – read Matt Cutts article, he suggests this is not a panic issue – and given I saw results for myself in the additional speed verses rank I figured it would hurt to play with what was reportedly a quicker service recently – Linode…

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Bloody Hell! Meta Descriptions And Meta Keywords Are Back?

Bloody Hell! Meta Descriptions And Meta Keywords Are Back?

by Scott Kane on March 5, 2010 in 30Dayers, Download Sites Are Spam, Featured Articles, Google, Starting an mISV, bootstrap isv

Those of you who’ve been marketing on the Internet since the 1990’s will remember the hazy far off days when “meta descriptions” where SEO magic, the biggest news on the news sites was somebody called Monica and a mysterious Presidential stain on her dress, and Linux was going to take over the desktop within 12 to 18 months.In 2010 things are different, right? Meta descriptions are out, nobody remembers Monica – or her dress, and Linux has taken over the desktop.

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Short 2010 SEO Checklist For ISV’s

by Scott Kane on February 12, 2010 in 30Dayers, Download Sites Are Spam, Featured Articles, General ISV Issues, Google, ISV Marketing, Microsoft, Starting an mISV, Uncategorized, bootstrap isv, social networking

There were a number of changes in how the search engines deal with our web sites in 2009. What follows is a brief list of some of things that may warrant attention by ISV’s in 2010.

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Google, DNS Geo-Location, Delisting, Moving Servers, SERP, Blind Mice And I've Run Out Of Patience

Google, DNS Geo-Location, Delisting, Moving Servers, SERP, Blind Mice And I've Run Out Of Patience

by Scott Kane on July 4, 2009 in 30Dayers, General ISV Issues, Google, ISV Marketing, Micro ISV, Starting an mISV, bootstrap isv

I’ve been happy enough to talk on this blog, in a number of articles, about how writing content for my own websites propels them rather nicely into at least page one, if not in the first few results of page one, on Google painlessly and consistently. So it’s only fair that I also talk about the converse – the opposite – when it happens. I’m referring to the sickening lurch that’s began just over a few months ago on Google. Hard to spot because at first it’s not across the board. Nope, it’s been slow, gathering momentum since April, into May and then the BOOM! in June. What am I waffling on about?

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Guest Blogger – Terry Whalen On PPC Marketing For Micro ISV's

Guest Blogger – Terry Whalen On PPC Marketing For Micro ISV's

by Scott Kane on July 2, 2009 in 30Dayers, Featured Articles, General ISV Issues, Google, ISV Marketing, Micro ISV, Starting an mISV, bootstrap isv

PPC marketing can be a powerful online marketing channel for software products. But there are several ways to help make your marketing dollars work harder for you. For those of you that already have active PPC campaigns, here are a few tips for better PPC campaign management.

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