Tag Archives: Google

Bloody Hell! Meta Descriptions And Meta Keywords Are Back?

By scott kane | Published: March 5, 2010

Those of you who’ve been marketing on the Internet since the 1990’s will remember the hazy far off days when “meta descriptions” where SEO magic, the biggest news on the news sites was somebody called Monica and a mysterious Presidential stain on her dress, and Linux was going to take over the desktop within 12 to 18 months.In 2010 things are different, right? Meta descriptions are out, nobody remembers Monica – or her dress, and Linux has taken over the desktop.

Posted in 30Dayers, 30days, Download Sites Are Spam, Featured Articles, General ISV Issues, Google, ISV Marketing, Starting an mISV, bootstrap isv | Also tagged armpits, camels, chickens, dancing baby, emus, fleas, grey blue, html websites, marketing on the internet, meta descriptions, meta keywords, news sites, preamble, relevancy, scrapheap, search engines, snippets, spammers | 2 Comments

Short 2010 SEO Checklist For ISV's

By scott kane | Published: February 12, 2010

There were a number of changes in how the search engines deal with our web sites in 2009. What follows is a brief list of some of things that may warrant attention by ISV’s in 2010.

Posted in 30Dayers, 30days, Download Sites Are Spam, Featured Articles, General ISV Issues, Google, ISV Marketing, Microsoft, Starting an mISV, Uncategorized, bootstrap isv, social networking | Also tagged advertiser, buzz words, datacenter, facebook, isv, load time, loading websites, matt cutts, mobile communications, mobile users, moral implications, phenomenal time, reputable web, search engines, server load, shiny thing, time sink, twitter, vps, water closet | 6 Comments

Google, DNS Geo-Location, Delisting, Moving Servers, SERP, Blind Mice And I've Run Out Of Patience

By scott kane | Published: July 4, 2009

I've been happy enough to talk on this blog, in a number of articles, about how writing content for my own websites propels them rather nicely into at least page one, if not in the first few results of page one, on Google painlessly and consistently. So it's only fair that I also talk about the converse - the opposite - when it happens. I'm referring to the sickening lurch that's began just over a few months ago on Google. Hard to spot because at first it's not across the board. Nope, it's been slow, gathering momentum since April, into May and then the BOOM! in June. What am I waffling on about?

Posted in 30Dayers, 30days, General ISV Issues, Google, ISV Marketing, Starting an mISV, Uncategorized, bootstrap isv | Also tagged best laid plans, blind mice, boom, business of software, class citizens, converse, developers, dns ip address, e asia, gley, grief, isv, lurch, misv, mISV software, momentum, nought, patience, promised joy, relevance, robbie burns, software, starting an, Starting an mISV, tld, Uncategorized, website, wordpress, worlds population | Leave a comment

Guest Blogger – Terry Whalen On PPC Marketing For Micro ISV's

By scott kane | Published: July 2, 2009

PPC marketing can be a powerful online marketing channel for software products. But there are several ways to help make your marketing dollars work harder for you. For those of you that already have active PPC campaigns, here are a few tips for better PPC campaign management.

Posted in 30Dayers, 30days, Featured Articles, General ISV Issues, Google, ISV Marketing, Starting an mISV, Uncategorized, bootstrap isv | Also tagged blog, blogging, blogs, business of software, campaign management, cpcs, data users, google adwords keyword tool, google keyword tool, great starting point, isv, management interface, marketing channel, measurable value, misv, mISV software, powerful online marketing, query report, query reports, reporting systems, search query, section focus, Starting an mISV, traffic sources, Uncategorized, web analytics, web interface | 7 Comments