Tag Archives: isv
Google, DNS Geo-Location, Delisting, Moving Servers, SERP, Blind Mice And I've Run Out Of Patience

Google, DNS Geo-Location, Delisting, Moving Servers, SERP, Blind Mice And I've Run Out Of Patience

by Scott Kane on July 4, 2009 in 30Dayers, General ISV Issues, Google, ISV Marketing, Micro ISV - mISV, Starting an mISV, bootstrap isv

I’ve been happy enough to talk on this blog, in a number of articles, about how writing content for my own websites propels them rather nicely into at least page one, if not in the first few results of page one, on Google painlessly and consistently. So it’s only fair that I also talk about the converse – the opposite – when it happens. I’m referring to the sickening lurch that’s began just over a few months ago on Google. Hard to spot because at first it’s not across the board. Nope, it’s been slow, gathering momentum since April, into May and then the BOOM! in June. What am I waffling on about?

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Guest Blogger – Terry Whalen On PPC Marketing For Micro ISV's

Guest Blogger – Terry Whalen On PPC Marketing For Micro ISV's

by Scott Kane on July 2, 2009 in 30Dayers, Featured Articles, General ISV Issues, Google, ISV Marketing, Micro ISV - mISV, Starting an mISV, bootstrap isv

PPC marketing can be a powerful online marketing channel for software products. But there are several ways to help make your marketing dollars work harder for you. For those of you that already have active PPC campaigns, here are a few tips for better PPC campaign management.

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Zero To Page One On Google In A Week – I Can Live With That – Content Still King On The Web Micro ISV Or Not

Zero To Page One On Google In A Week – I Can Live With That – Content Still King On The Web Micro ISV Or Not

by Scott Kane on June 16, 2009 in 30Dayers, Download Sites Are Spam, Featured Articles, General ISV Issues, Google, ISV Marketing, Micro ISV - mISV, Starting an mISV, bootstrap isv

Pleased to say my statements in respect of content really paid dividends with CDROO. The site went live on Sunday 7th of June 2009, previously it was offline, pointing to a “Currently Offline” page with no content, all database driven so therefore invisible to the search engines and no sitemap.xml file to cheat with. As of yesterday (just on a week later) CDROO has made it to page one in Google for what are, for that site, important keywords. Money where my mouth is time, so:

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June 2007 – June 2009 377 Days – Can We Go To Release For July 29th?

June 2007 – June 2009 377 Days – Can We Go To Release For July 29th?

by Scott Kane on June 12, 2009 in 30Dayers

I’ve decided to try to do the same thing starting Monday 15th of June 2009 through to July 29th 2009. If I fail to do so this time…I still honestly believe time periods of 30 days etc are generally bad news for development cycles. In this instance I’m literally bringing the pieces together into the UI and connecting them with glue and code.

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Writing Content For Multiple Sites – Hard Work But Essential And Fun!

Writing Content For Multiple Sites – Hard Work But Essential And Fun!

by Scott Kane on June 11, 2009 in 30Dayers, Download Sites Are Spam, Featured Articles, General ISV Issues, Google, ISV Marketing, Micro ISV - mISV, Starting an mISV, bootstrap isv

I have to admit I love doing the marketing part of running a business. While it’s true I adore writing code and couldn’t live very long not being able to do it, at least happily, marketing is a special little activity that for me is kind of like the salt and sauce on a good meal…

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